Testimonials

From J Magen

Several years ago my husband and I had Alla and Dale sell our house and purchase our current. They were wonderful people to work with.

I have referred them to my family members and friends and they were all very happy with the results. They have a lot of knowledge and experience and are the nicest people to work with!

– J Magen

From Steve G

Dale & Alla are warm people, will care for your family’s best interests, and will give you straight-talking advice you can depend on. Dale & Alla have represented my family as both buyer and seller. I refer everyone I know who is either in the market or considering home ownership to talk to Dale & Alla. And when the time comes for my family to buy or sell again, Dale & Alla will be the first people I call. They are trustworthy, dependable, and empathetic – you will not be disappointed when you work with Dale & Alla.

– Steve G

From Betina B.

Alla and Dale are a true dynamic duo – incredibly professional, knowledgeable and nothing short of a pleasure to work with. In this outrageously competitive market, I would trust no other agent to get the job done with the level of professionalism, honest counsel, and integrity. They are people of their word, and incredibly supportive — even long after the transaction has been completed. We purchased our first home in SF with them over 10 years ago — and yet, they still provide an eager ear whenever I have questions about the market and return my calls and email promptly, as if I was a current buyer. They are aggressive without compromising their values, and know the market inside and out. Moreover, their backgrounds in law and finance are incredibly helpful, especially when it came to figuring out the details during complex transactions. Cannot recommend them more highly –and will continue to sing their praises from the highest mountain tops to whomever will listen! I have for the past ten years and will continue to do so! You’re in great hands with these two!

– Betina B

From Naomi W.

Dale was recommended to me by my long-time real estate agent who had moved out of state. I had a great experience with him as my new agent (and Alla helped, too.) In 2013 I needed to sell a single family house in Ingleside Terrace that I had owned for many years, which had always been tenant occupied. So although the market for sellers in SF was “hot,” as per mostly usual, there were issues: the physical condition of the property; the need to be respectful of my tenants and their kids until they could relocate, and the need to close the sale by year’s end to meet my tax requirements.

Dale (and his crew) pulled it off brilliantly, finding buyers (over asking price) willing to be flexible regarding the tenant situation, closing on time and with no last minute surprises or complications that can keep even the calmest seller awake at night. It was really a win-win-win, for me, my tenants, and the buyers, thanks to Dale’s knowledge and ability to work with all kinds of people and situations.

– Naomi W.

From Marcos S.

We’ve worked with Dale and Alla three times now (two purchases and one sale) and can’t be happier. Dale was there to offer advice to us every step of the way. From a first time condo purchase in noe valley, to the sale of that lovely (and unique) property, and the purchase of our awesome Bernal Heights single family home. Dale set us up with great contractors/painters/stagers and our place went for 30% over asking! (Plus it looked beautiful). The staging was spot on, and the marketing collateral he produced classy. In our last purchase in bernal, he went to see several homes, advising us on the pluses/minuses like a champ. When we finally found one we loved, he zoned in on it like missle and and was getting the skinny (he’s got a very good reputation amongst brokers, which definitely helps get you a leg up). The bid we put in was clean, got accepted on the first round. When we wanted a few things fixed, he was a great negotiator getting us some money back for unexpected repairs. I’d have no problem using him yet again if we move (though hopefully not for several years). Knowledge, class, connections and a nose like a hound on a trail for great properties. You’ll be happy.

– Marcos S.

From Angelo D.

One of my wife’s friends spoke so highly of Dale, that is was a no brainer to hire him to help us find our first home in San Francisco. We are so grateful that we did. Dale is a pleasure to work with — easy going, responsive, knowledgeable and honest. We felt that he had our best interests in mind and never felt pressured. Dale ended up finding us the perfect home in Bernal Heights and we will be working with him again when we move to a larger home.

-Angelo D.

From Nate R.

We were lucky enough to work with Dale while purchasing our first San Francisco home this spring. He and his team made the experience not only painless but pleasant, especially given how daunting the current market is for buyers, both in terms of price and availability. Dale came highly recommended by a colleague of ours at the start of our process, and from our first meeting onward we felt more confident with his assistance. Dale’s depth of knowledge about SF real estate was invaluable in navigating listings; he pointed out subtleties of architecture and construction that would have been invisible to us, and suggested or nixed properties that we otherwise would have overlooked or wasted time on. Dale distilled our (perhaps inelegantly expressed) preferences into a precise filter, and every listing that he suggested that we’d like was appealing.

It’s impossible to overstate the speed & efficiency with which Dale works. After an initial consultation in mid-January, we started viewing open houses in early February. The expected post-Super Bowl bump in inventory didn’t materialize immediately this year, but even so Dale found us a condo that we love and we closed by the middle of March. Dale and his team were constantly available throughout the process, answering all our questions promptly and helping to corral all of the lending, escrow, &c. representatives through what we believe is a record-speed closing.

We loved working with Dale and would happily recommend him to anyone looking to purchase a home in San Francisco.

– Nate R.

From The Schwartz’s

We couldn’t have been more pleased to have worked with Paragon Realty’s Alla Gershberg. Alla presented a well researched marketing plan and faithfully executed her marketing strategy for the successful sale of our San Francisco condo. She was sensitive to our requests for cost containment and the time frame surrounding the sale. She chose appropriate vendors for staging and pre-sale maintenance. Alla kept us well informed during the entire process. She was accessible, engaged and extremely detail and results oriented. Based on our experience, we have no hesitation in recommending Alla to professionally manage the sale or purchase of your next home.

– The Schwartz’s

From M. Patterson

I know that I speak equally for both of us in expressing again our profound gratitude for the job that the three of you have done on our behalf. Truly, I am floored. Given the condition of the house, I would have felt lucky to surpass the million dollar point. But your professionalism, sense of strategy, experience, responsiveness, sales ability, courtesy and thoughtful kindness delivered a greater return than I would ever have imagined. What you have accomplished for us will greatly turn the tide for us for the years ahead.
– M. Patterson

From Elyse B.

I just worked with Alla Gershberg of Paragon Real Estate in October of 2013. After several months of looking I found a condo that I really had my heart set on. The deal would not have happened without her assistance. She was on top of every detail from start to finish. She worked diligently on my behalf and I must say I would use her again.

I have bought and sold a number of properties both in California and Colorado and this particular purchase was the easiest by far and we closed on time. Given that I had to be out of my rent back one week after the closing date I was very pleased that there were no snags or delays.

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