From Naomi W.

Dale was recommended to me by my long-time real estate agent who had moved out of state. I had a great experience with him as my new agent (and Alla helped, too.) In 2013 I needed to sell a single family house in Ingleside Terrace that I had owned for many years, which had always been tenant occupied. So although the market for sellers in SF was “hot,” as per mostly usual, there were issues: the physical condition of the property; the need to be respectful of my tenants and their kids until they could relocate, and the need to close the sale by year’s end to meet my tax requirements.

Dale (and his crew) pulled it off brilliantly, finding buyers (over asking price) willing to be flexible regarding the tenant situation, closing on time and with no last minute surprises or complications that can keep even the calmest seller awake at night. It was really a win-win-win, for me, my tenants, and the buyers, thanks to Dale’s knowledge and ability to work with all kinds of people and situations.

– Naomi W.

From Marcos S.

We’ve worked with Dale and Alla three times now (two purchases and one sale) and can’t be happier. Dale was there to offer advice to us every step of the way. From a first time condo purchase in noe valley, to the sale of that lovely (and unique) property, and the purchase of our awesome Bernal Heights single family home. Dale set us up with great contractors/painters/stagers and our place went for 30% over asking! (Plus it looked beautiful). The staging was spot on, and the marketing collateral he produced classy. In our last purchase in bernal, he went to see several homes, advising us on the pluses/minuses like a champ. When we finally found one we loved, he zoned in on it like missle and and was getting the skinny (he’s got a very good reputation amongst brokers, which definitely helps get you a leg up). The bid we put in was clean, got accepted on the first round. When we wanted a few things fixed, he was a great negotiator getting us some money back for unexpected repairs. I’d have no problem using him yet again if we move (though hopefully not for several years). Knowledge, class, connections and a nose like a hound on a trail for great properties. You’ll be happy.

– Marcos S.

From Angelo D.

One of my wife’s friends spoke so highly of Dale, that is was a no brainer to hire him to help us find our first home in San Francisco. We are so grateful that we did. Dale is a pleasure to work with — easy going, responsive, knowledgeable and honest. We felt that he had our best interests in mind and never felt pressured. Dale ended up finding us the perfect home in Bernal Heights and we will be working with him again when we move to a larger home.

-Angelo D.

From Nate R.

We were lucky enough to work with Dale while purchasing our first San Francisco home this spring. He and his team made the experience not only painless but pleasant, especially given how daunting the current market is for buyers, both in terms of price and availability. Dale came highly recommended by a colleague of ours at the start of our process, and from our first meeting onward we felt more confident with his assistance. Dale’s depth of knowledge about SF real estate was invaluable in navigating listings; he pointed out subtleties of architecture and construction that would have been invisible to us, and suggested or nixed properties that we otherwise would have overlooked or wasted time on. Dale distilled our (perhaps inelegantly expressed) preferences into a precise filter, and every listing that he suggested that we’d like was appealing.

It’s impossible to overstate the speed & efficiency with which Dale works. After an initial consultation in mid-January, we started viewing open houses in early February. The expected post-Super Bowl bump in inventory didn’t materialize immediately this year, but even so Dale found us a condo that we love and we closed by the middle of March. Dale and his team were constantly available throughout the process, answering all our questions promptly and helping to corral all of the lending, escrow, &c. representatives through what we believe is a record-speed closing.

We loved working with Dale and would happily recommend him to anyone looking to purchase a home in San Francisco.

– Nate R.

From The Schwartz’s

We couldn’t have been more pleased to have worked with Paragon Realty’s Alla Gershberg. Alla presented a well researched marketing plan and faithfully executed her marketing strategy for the successful sale of our San Francisco condo. She was sensitive to our requests for cost containment and the time frame surrounding the sale. She chose appropriate vendors for staging and pre-sale maintenance. Alla kept us well informed during the entire process. She was accessible, engaged and extremely detail and results oriented. Based on our experience, we have no hesitation in recommending Alla to professionally manage the sale or purchase of your next home.

– The Schwartz’s

From M. Patterson

I know that I speak equally for both of us in expressing again our profound gratitude for the job that the three of you have done on our behalf. Truly, I am floored. Given the condition of the house, I would have felt lucky to surpass the million dollar point. But your professionalism, sense of strategy, experience, responsiveness, sales ability, courtesy and thoughtful kindness delivered a greater return than I would ever have imagined. What you have accomplished for us will greatly turn the tide for us for the years ahead.
– M. Patterson

From Elyse B.

I just worked with Alla Gershberg of Paragon Real Estate in October of 2013. After several months of looking I found a condo that I really had my heart set on. The deal would not have happened without her assistance. She was on top of every detail from start to finish. She worked diligently on my behalf and I must say I would use her again.

I have bought and sold a number of properties both in California and Colorado and this particular purchase was the easiest by far and we closed on time. Given that I had to be out of my rent back one week after the closing date I was very pleased that there were no snags or delays.

From Joel P.

Dale has been a great realtor for us, I would recommend him to anyone and I’d use him again in an instant. He knows both San Francisco and his industry in and out, seems to truly love his job, and is a nice, honest guy who is great to work with. We’ve worked with him on our last 2 purchases, a condo in SOMA in 2008 where he helped us get a great deal and a house in West Portal just this year (2014). Throughout both purchases, Dale was there every step of the way and answered all of our questions, no matter how many or how ridiculous.

For the recent house purchase, his guidance was particularly invaluable. Since the market is so crazy, we had to bid on a lot of places (even though we offered competitive bids, we’d consistently get beaten by all cash offers), and he refused to let us lose our heads (by steering us away from houses we would not be happy with in the long term) or hearts (by helping with the next prospect and being positive).

Our perseverance paid off when he found us this charming place in west portal which was listed off market. We never would have found it online since it wasn’t publicly listed and as a result we didn’t have to bid against all the crazy all cash people.

Thanks Dale! Oh, and even though the sale is over, he continues to answer our crazy questions about remodeling.

From Azhar H.

When we met Dale, we didn’t just meet an expert with deep knowledge of the real estate world in the Bay Area, we actually made a friend who we hope to have in our lives for a long time.

We’re experienced real estate buyers and had bought a few properties on the east coast over the years. So we came in well-informed and we were excited that Dale could augment that knowledge and help us navigate the complexities of buying properties in the Bay Area. We bought two in the last 6 months of which one was a private sale. Though the first property was not business for Dale, he spent many hours with us helping us evaluate the property and its merits as an investment. He also spent hours with us walking through that property and what valuable changes could be made to it to add value to it. He also ended up advising us to keep it as an investment property which we ended up doing. This was all advice that a friend would give!

Later, Dale helped us purchase our new home and that process was painless. Dale not only helps the process but gives expert advice around how many offers he thinks the property will get and where he thinks the sale price and terms will net out helping us shape a competitive offer. Dale is very patient, not pushy, and has a great way of offering advice that’s not overbearing and always adds value. After we bought our house, he put us in touch with all kinds of service professionals who could help us with adjustments we want to make to the house. We’ve loved working with Dale. It was very pleasant and we looked forward to all of our meetings with him. We’re excited about many more years of working together.

From J T.

Dale helped us with the purchase of our first home in January and we were extremely pleased with his work. We had been looking for quite some time during a very difficult market, and Dale stuck with us throughout and was very patient – he would give us frank opinions when houses were extremely overpriced or not good value, which I particularly appreciated and don’t think all agents would do. He was also very patient in leading us through our first bidding and contract process – answered all our questions and explained everything carefully. His legal background is also a plus when it comes to negotiating and contracts. Lastly, he was helpful once the transaction closed in making referrals on contractors and other vendors. Highly recommend.

  • Home Worth
  • Testimonials

    • From K. Glass
      We were very fortunate to get to work with Dale on our house hunt here in San Francisco. With prices...
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      Right from the start it was apparent that Dale takes the time to understand the goals of his clients...
    • From Ryan A.
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    • From Susanna G.
      We have worked with Alla and the team twice now and had very successful stories on both buying and s...
    • From Eric S.
      If you are selling or buying in San Francisco, you will be in great hands. Both Alla and Dale are kn...